Let’s make surf mags great again!

We are a small privately-owned media company, publishing a unique, progressive and globally recognised magazine title called White Horses.

Like most others, we publish across both print and digital channels, but we are different in that we place great value in the power and influence of print. It may seem like a contrarian position, but the reality is that digital media formats have saturated the media landscape and as a result their impact is becoming increasingly diluted. The humble surf mag meanwhile, continues to attract a highly engaged audience who value the quality and timelessness of the medium.

Although much smaller than they once were, surf mags are still relevant, and important, because they play a key role in the maintenance and dissemination of surf culture. The surf industry depends on this for their success, and as surfers, we all have a vested interest in preserving and celebrating our cultural uniqueness.

So we’re on a bit of a crusade to reinvent and resurrect the humble surf mag for the benefit of all – our readers, our advertisers and the maintenance of our subculture. We are surfer-owned, fiercely independent and largely reader-supported. We exist to serve you. If you like what we do, please support us by buying our mag, visiting our website and following our social pages.

Craig Sims (Publisher/Owner)